A five-hour brand miracle built in a Gulf Coast condo.
On a quiet Sunday night, a small local detailing business in Tuscaloosa, Alabama had 24 Google reviews, a dream, and one purple truck.
Six hours later, it had something entirely different:
a brand.
A real one. With teeth. With legs. With a future.
Purple Truck Co. became one of those projects that reminds me exactly why I love this work—because with enough imagination, momentum, and caffeine, you can turn a one-truck operation into a company that feels one pitch away from going national.
What I Built (in one night).
• A New Logo & Visual Identity
Simple. Friendly. Memorable.
A purple silhouette that looks just as good on a work shirt as it does on a bill for a full-service detail.
• Jobsite & Lifestyle Merchandise
Work polos, crewnecks, decals, and golf-course-friendly gear—because a brand isn’t real until someone can wear it.
• A Complete Website
A fully designed site with:
– service list
– pricing sheet
– booking form
– mobile responsiveness
– SEO foundations for Baldwin County & Northwest Florida searches
Straightforward enough for a customer to trust.
Professional enough for a crew to be proud of.
• A Business Email & Instagram Launch
andrew@thepurpletruck.co
@thepurpletruckco
You can’t say you’re a brand if you don’t have a digital footprint.
The Draper Moment.
Every brand has its spark—the moment it becomes bigger than the brief.
For Purple Truck Co., it was this:
“Imagine it—not one purple truck, but a fleet of them.
A detailing company with the precision of a military. Sea, air, and land supremacy… swapping camo for dark indigo. Microfiber grenades. Pressure-washer rifles. Foot soldiers with loaded hoses. Your own army, Andrew—and you’re the commander-in-chief. The f**king CEO.”
This wasn’t just a logo update.
It was a glimpse of what a Gulf Coast business could be
if someone finally treated it like a brand with destiny.
The Result.
A neighborhood service with national potential.
A friend’s side-gig transformed into a scalable identity.
A relic of early Unicorn—proof that in a single night, with enough fire in the chest, you can bring a whole company to life.
Purple Truck Co. wasn’t built in a boardroom.
It was built the Unicorn way:
fast, fearless, and full-hearted.
